List and explain the ways in which technology has transformed the practice of public relations in the 21st century
What will be an ideal response?
• Technological innovations have led to awareness and sophistication about the world, shrinking it to what McLuhan predicted would be a "global village."
• In the 21st century, true two-way communication has arrived largely as a result of the growth of Internet technology.
• The impact of the Web and social media on public relations practice has been phenomenal. Key publics including employees, journalists, and consumers now utilize the Web and social media extensively in their daily interactions with others.
• In the 21st century, knowledge of and facility with social media–from Facebook to Twitter, from Instagram to Pinterest, to mobile apps of every variety–has become a front-burner necessity for public relations practitioners.
You might also like to view...
Financial statements should be prepared before any adjustments are made
a. True b. False Indicate whether the statement is true or false
Discipline is best defined as
A. the process of learning about an individual's personal problem and helping him or her resolve the issue. B. an action taken by a supervisor to prevent employees from breaking rules. C. an approach to counseling which involves a supervisor primarily playing the role of a listener. D. a deliberate refusal on the part of an employee to carry out his or her supervisor's directions.
You work for Innovative Focus, an internationally recognized consulting firm. You are working on the Waterpik account to help them with finding their next successful product
You are meeting with the Waterpik marketing professionals tomorrow to conduct a trends meeting to list and prioritize key consumer wants and needs. You have also scheduled a meeting with the Waterpik engineers to uncover applicable technologies and the company's internal competencies. What type of research are you conducting in your meetings with Waterpik? A) simple research B) exploratory research C) descriptive research D) causal research
Consumers' names and additional information likely become part of ________ whenever they enter a sweepstakes, apply for a credit card, visit a Web site, or send a tweet
A) other consumers' contact lists B) telemarketers' lists C) their computer's cookie history D) a company's database E) the FTC's surveys regarding online privacy