________ is the flow of persuasive communication in the form of advertising, personal selling, sales promotion, and public relations.
Fill in the blank(s) with correct word.
Answer: Promotion flow
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Which of the following is true when creating content for social media?
A) Companies can develop posts without fear of criticism from the public. B) Spelling and grammar are not as important. C) All posts are honest and trustworthy because it is easier to verify information. D) Employees can be fired for content on personal media sites. E) Clever, witty headlines attract a larger audience than short, bland headlines.
In the discriminant analysis model, the coefficients, or weights (b), are estimated so that the groups differ as much as possible on the values of the discriminant function
This occurs when the ratio of between-group sum of squares to within-group sum of squares for the discriminant scores is at a maximum. Indicate whether the statement is true or false
Block paragraphing is usually effective in business writing because:
a. indenting first lines of paragraphs invites readers to keep on reading b. a flush right margin looks cleaner c. left margins are often busy with headings and lists d. all of the above
Which of the following is not a characteristic of the creative process?
A) Long, rather than short in duration B) Ambiguous, rather than certain and concrete C) Oriented towards defining problems rather than finding short-term fixes D) Involving simple mental models to solve bigger problems