An outside-in planning process for IMC is based on a hierarchical response model and considers how marketers can develop and disseminate advertising messages to move consumers along an effects path.
Answer the following statement true (T) or false (F)
False
Inside-out planning focuses on what the marketer wants to say, when s/he wants to say it, what the marketer believe is important, and what media the marketer wants to use. On the other hand, outside-in planning starts from the consumer.
You might also like to view...
Which of the following would be classified as a long-term operational asset?
A. Inventory B. Accounts receivable C. Notes receivable D. Trademark
Which of the following is NOT a provision of the Clean Air Act?
A)Establishment of national ambient air quality standards B)Prevention of significant deterioration (PSD) program C)Regulation of stationary sources D)Consolidation of environmental regulation under one agency
To record the deposit of FUTA tax, the accountant would
A. debit Payroll Taxes Expense and credit Cash. B. debit Social Security Taxes Payable and credit Cash. C. debit Federal Unemployment Tax Payable and credit Cash. D. debit Payroll Taxes Expense and credit Federal Unemployment Tax Payable.
The capability to split a table into separate sections is possible with most relational database products
Indicate whether the statement is true or false