What was the most important development in the history of advertising?
What will be an ideal response?
Johannes Gutenberg invented the printing press in Germany. The press was not only the most important development in the history of advertising, and indeed communication, but it also revolutionized the way people lived and worked.
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Jackson will be attending a professional conference in Vietnam. What should he do to try to enhance oral communication with his colleagues?
A) Assume that his colleagues will speak English well because it is so widely used around the world. B) Learn how to speak Vietnamese fluently. C) Assume that a yes, a nod, or a smile indicates comprehension. D) Listen without interrupting.
Which of the following terms refers to the exact manner in which a particular work of authorship is set down in a tangible way?
A. expression B. distinctiveness C. originality D. know-how
Ryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Michael's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Ryan is said to have a(n) ________ and Michael, a(n) ________.
A. personal-accountability approach; laissez-faire approach B. increased search anxiety; decreased search anxiety C. formal search function; casual search function D. focused sense of information; unfocused sense of information E. internal locus of control; external locus of control
A firm with a total asset turnover lower than industry standard may have ________
A) excessive debt B) excessive interest costs C) insufficient sales D) insufficient fixed assets