The semantic differential scale was created by:
a. Osgood, Suci, and Tannenbaum
b. Ajzen and Fishbein
c. Risinni and Likert
d. Walter and Brookes
a. Osgood, Suci, and Tannenbaum
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A speaker most likely reveals the purpose of a speech in the ________
Fill in the blanks with correct word
One advantage of interviewing people to gather supporting material is that people are often willing to
say things in an interview that they would be reluctant to see in print. Indicate whether the statement is true or false
Why would the media industry (art, music, advertisement, etc.) want government intervention when copyright laws are violated
A. Copyright protects ideas, facts, and how they are expressed. B. The media industry wants copyright to stop P2P sites. C. Legal Fees from the Copyright violations help to keep the economy circulating, no matter how miniscule. D. Copyright gives the for-profit media industry the ability to function and protect media owners.
A single statement that identifies the exact response a speaker wants from the audience is ____________
a. a general goal b. a thesis statement c. a specific goal d. an audience adaptation strategy