. Suppose that a friend of yours is considering crowdsourcing for a new smartphone app. Since he is not a programmer, he needs help developing the software. However, your friend has significant marketing outreach because he is in contact with the very people who would be most likely to download and pay for the app. Describe the advice you would give your friend, informing him of the advantages and disadvantages of crowdsourcing for his project.

What will be an ideal response?


The advantages would include the access to lower-cost sources of programming and programming advice. The friend is in a good position to partner because of his marketing capabilities. The friend might consider giving up a portion of ownership through equity (investor model) since the programming skills are so critical to the product. By the same token, the danger of crowdsourcing is that the idea will be well known and, without programming skills, members of the audience might get to market on their own.

Business

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