MPR professionals should monitor blog posts because they can perform all of the following functions EXCEPT
A) providing psychographic data.
B) acting like a media mention.
C) spurring word-of-mouth.
D) increasing product sales.
E) analyzing new products.
A
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The theory of overlapping demand suggests that
A. international trade in services will be more common between countries with high and low relative levels of labor costs. B. trade wars will usually occur between countries that have similar levels of income. C. if a home country can find a product that is desired in another country, then producing demand for that product within the home country will result in increased economic growth. D. international trade in manufactured goods will be more common between countries with similar levels of income. E. countries with similar geography will have similar demand traits.
In a firm without a global product policy, the preference of the operations management people in the home office has always been to localize the product, or at least the production process, in as many overseas plants as possible.
Answer the following statement true (T) or false (F)
?A firm's rating by a rating agency is based on:
A. ?the firm's ratio of debt to total assets. B. the dividends paid in the last year by the firm.? C. the earnings per share of the shareholders of subsidiary firms.? D. exchange rate fluctuations of the U.S Dollar and Euro.? E. ?no precise formula.
Possession is available as a means of perfecting a security interest in ________
a. letter-of-credit rights b. commercial tort claims c. instruments d. accounts