List the eight basic formats for radio and TV commercials.
What will be an ideal response?
Eight common commercial formats that can be used in either radio or television are (1) straight announcement, (2) presenter, (3) testimonial, (4) demonstration, (5) musical, (6) slice-of-life, (7) lifestyle, and (8) animation.
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The new Corina watch has an expected selling price per watch of $42, the projected variable cost per unit is $24, and estimated fixed costs per month are $24,120. The expected breakeven point in units per month is
A) 1,115 watches. B) 1,590 watches. C) 1,340 watches. D) 1,780 watches.
You are considering investing in one of the these three stocks: Stock Standard Deviation Beta A 20% 0.59 B 10% 0.61 C 12% 1.29 If you are a strict risk minimizer, you would choose Stock ____ if it is to be held in isolation and Stock ____ if it is to be held as part of a well-diversified portfolio.
A. A; B. B. B; A. C. C; A. D. C; B. E. A; A.
Marketers want their firms to develop excellent supply chain management and strong supplier relations so they can
A. use their power within the supply chain to force weaker firms to accept less favorable pricing. B. create a sustainable competitive advantage. C. control prices and lock in margins. D. persuade stores to refuse to carry competitors' products. E. justify charging higher prices than competitors do.
Data collision can be a problem with the bus network
Indicate whether the statement is true or false.