The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.

A. medium theory
B. technological impact theory
C. media autonomy
D. transmission management


A. medium theory

Communication & Mass Media

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The high cost of running for office in the U.S. has made fund-raising

A) obsolete. B) virtually a full-time job. C) illegal in some states. D) the main thing lobbyist do. E) none of the above.

Communication & Mass Media

What sort of speech topic should you select?

A) a topic you think will impress the teacher B) a topic you know something about C) a topic that received a good grade last semester D) a topic you can easily research

Communication & Mass Media

Delivery cues in your speaking notes should be written in a different color or font

Indicate whether the statement is true or false

Communication & Mass Media

All are true of someone with an optimistic explanatory style EXCEPT for:

a. view errors as temporary and atypical b. view successes as indicative of one’s true ability c. view teammates as largely responsible for one’s success (page 278-279) d. believe this success will likely generalize to other events

Communication & Mass Media