Scenario C. Parker Brothers is a high-end furniture manufacturer located in the Midwest. Mr. Herbert "Bud" Parker started the firm as a young man in the 1960s. The firm has grown, but with growth, it has never forgotten the vision of Mr. Parker: to be creative in all that the firm does while rewarding employees who show innovation and entrepreneurial leadership. Each year the Budding Genius Award is given to the employee who comes up with the best design or marketing idea. New employees are told of the organization's history of product innovation and are taken on a tour of the "Wall of Parker Legends," where pictures of outstanding employees are hung with descriptions of their accomplishments. Managers at the firm encourage their team members to take risks in proposing new ideas. The
company prides itself on its product leadership.Which of the following is an example of passing along organization culture through the stories people tell?
A. the vision to be creative in all the firm does
B. rewards for innovation and entrepreneurial leadership
C. the encouragement of risks
D. Budding Genius award
E. Wall of Parker Legends
Answer: E
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