Why is it a good strategy to segment a potential market?
What will be an ideal response?
Through market segmentation, companies divide large markets into smaller segments. The smaller segments can
be reached more efficiently and effectively with services and products that meet their unique needs.
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Three areas of having the greatest impact on customer service and loyalty are discussed in this chapter. Name these and give a brief example of each
What will be an ideal response?
The speed at which you speak is referred to as
A) tone B) non-?uencies C) pitch D) rate
Amanda requires all applicants take a paper-and-pencil test to assess their ability to apply knowledge about spreadsheet software. Amanda is giving her applicants a(n) ______ test.
A. honesty B. skills C. interest D. cognitive ability
A collateral contract can be used as a
A) way to secure a loan from a bank B) way to get around the parol evidence rule C) way to enforce a cancellation charge D) way to avoid a disclaimer clause E) way to factor accounts receivable