You are consulting with the owner of Muscle Hut, a national chain of gyms. What strategies might Muscle Hut use in applying information services to achieve a competitive advantage?
Ans: Better bodies could take advantages of techonology to monitor their members, they should hire a company to develop an application for Androids and Iphones (Play store and App Store) to only the members of the gym can register because they will be given an special password and they will find information about their rutines and other members to connect, this will set them appart from other gyms.
In such platform they can put information about promotion and discounts on the gym and they can create strategic alliance with other businesses that sell diet suplements, or gym clothes and because you are member of Better Bodies you will get a discount by showing your application.
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