________ is the impact on business performance resulting from executing specific marketing activities
A) Return on marketing investment
B) Market assessment
C) Marketing accountability
D) Brand health
E) Brand attribute
A
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In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is:
A) utilitarianism B) individualism C) hedonism D) homeostasis
Management accounting must observe both financial accounting standards and cost accounting standards if it is to be useful to the organization's management
Indicate whether the statement is true or false
Which of the following is a possessory interest in land?
A. fee simple absolute B. easement C. profit D. license
Implied ratification of an agency occurs when the principal:
a. fails to object to the unauthorized activities of an agent b. by action shows a clear intent to be bound by unauthorized acts of the agent c. accepts the benefits of an unauthorized agreement with a third party d. fails to object to the unauthorized activities of an agent and accepts the benefits of an unauthorized agreement with a third party e. fails to object to the unauthorized activities of an agent and accepts the benefits of an unauthorized agreement with a third party and by action shows a clear intent to be bound by unauthorized acts of the agent