Which of the following includes an assessment of the competitive, economic, political, legal, regulatory, technological, and sociocultural factors that could affect marketing activities?
A. Executive summary
B. Environmental analysis
C. SWOT analysis
D. Marketing implementation
E. Performance evaluation
Answer: B
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Which of the following data collection modes comes closest to being patterned after the "man-on-the-street" interview?
A) person-on-the-street interview B) mall-intercept interview C) drop-off survey D) online survey E) mail survey
What percentage of new products fail in the marketplace?
A. 50 percent B. over 80 percent C. 5 to 10 percent D. less than 3 percent E. approximately 25 percent
If a check correctly written and paid by the bank for $749 is incorrectly recorded in the company's books for $794, how should this error be treated on the bank reconciliation?
A. Subtract $45 from the book balance. B. Add $45 to the book balance. C. Subtract $45 from the bank's balance. D. Add $45 to the bank's balance. E. Subtract $45 from the bank's balance and add $45 to the book's balance.
When is a buyer deemed to have accepted goods that are delivered pursuant to a contract?
a. When he pays for them b. After he has had a reasonable opportunity to inspect them c. Immediately upon delivery d. Only after express acceptance