Loyalty and discount programs allow companies to _______________
a) compile indexes of consumer behaviors
b) identify unique marketing segments by mining data
c) track individual buying behavior
d) all of the above
Answer: D
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Differentiating between advocacy web sites and information web sites is a simple process
Indicate whether the statement is true or false
Case Study Krusteaz--What did food blogger Catherine McCord do that supported Krusteaz’s use of shared media?
a. She used her Facebook page to show Krusteaz users trying innovative recipes b. She hosted an online baking event on her personal YouTube page. c. She posted consumer Krusteaz creations on Instagram d. She announced the winner of the Krusteaz bakeoff on Twitter
The set of enduring internal predispositions and behavioral characteristics that describe how you react to your environment is your __________.
A. self-concept B. true self C. reflexive self D. personality
Main points are always easy to identify.
Indicate whether the statement is true or false.