Which tense should be used as much as possible in public relations writing?
a. Present
b. Present Perfect
c. Past Perfect
d. Future
A
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According to the textbook, what is the primary risk of using jargon?
A. Listeners may be overly impressed. B. Listeners may become alienated. C. Listeners will think the speaker is incompetent in his or her field. D. Listeners will think the speaker does not care about impressing them.
Which of the following words is the most concrete and specific?
A. movie star B. performer C. entertainer D. actress E. celebrity
The early leaders of the American Revolution were brilliant PR strategists who were able to rally the needed support for Independence from England. Using concrete examples, describe at least three different PR techniques they successfully employed in their campaign to win the minds of the colonists
What will be an ideal response?
Evaluating speakers will help the recipient but not the
evaluator. Indicate whether the statement is true or false