Explain how marketers are held accountable for the results of their work, including a discussion of scorecards and ROI
What will be an ideal response?
Marketers must prove to management that they are generating measurable value by aligning marketing activities with the firm's overall business objectives. Scorecards, which are like the marketing department's report card, are used to report how the company or brand is actually progressing in achieving various goals. Marketers assess the return on investment (ROI) by measuring how much they are spending and measuring the effects of marketing activities on the company's bottom line.
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The markets of Central and Eastern Europe present interesting opportunities and offer attractive opportunities for low-cost manufacturing due to:
A) their location being close to the sea. B) the cultural similarities. C) wage rates being lower than in Spain, Portugal and Greece. D) strict laws and regulations. E) prohibitive tariffs and export restrictions.
A(n) __________ may prevent the landowner from use of the land
A) eminent domain restriction B) nonconforming use C) variance restriction D) zoning restriction
Buy-Rite Pharmacy has purchased a small auto for delivering prescriptions. The auto was purchased for $24,000 and will have a 6-year useful life and a $6,000 salvage value. Delivering prescriptions (which the pharmacy has never done before) should increase gross revenues by at least $28,000 per year. The cost of these prescriptions to the pharmacy will be about $22,000 per year. The pharmacy depreciates all assets using the straight-line method. The payback period for the auto is closest to (Ignore income taxes.):
A. 4 years B. 1.8 years C. 2 years D. 1.2 years
Which type of game is distinguished by low barriers to entry, is easy to learn, and requires a small amount of time per game?
a. Hardcore game. b. Core game. c. Social game. d. Casual game. e. Game console