In the pre-purchase evaluation process, consumers take cues from external sources about ways to
A) find sales and other price promotions.
B) log into corporate blogs.
C) return products they are dissatisfied about.
D) value or rank different alternatives.
E) change their demographic group.
D
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Baby boomers are consumers who have been "wired" almost from birth — playing computer games, navigating the Web, downloading music, connecting with friends via instant messaging and mobile phones
Indicate whether the statement is true or false
Haley is hiring a courier whose primary job duties will be to deliver messages and materials via bicycle throughout the city. In hiring, Haley favors an applicant who has information technology skills and can help debug computer problems. Haley’s action violates the ______ part of the OUCH test.
A. objective B. uniform in application C. consistent in effect D. has job relatedness
Explain how electronic tools aid in making computations and identifying changes that can improve readability
Many profitable firms fail because of lack of cash.
Answer the following statement true (T) or false (F)