In 2010, an advertising agency stopped paying bonuses to executives who attracted new clients. In 2011, the agency signed no new clients. This example illustrates:

a) habituation
b) stimulus discrimination
c) extinction
d) adaptation


Ans: c) extinction

Psychology

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Bessel used personal equations to:

a. select the most skillful astronomers. b. correct differences in the reaction times among various observers. c. ensure that his assistants had exactly the same reaction times. d. demonstrate the value of experimental psychology.

Psychology

If you classically conditioned a person to yawn when he or she hears the word "psychology," the word "psychology" would be considered the __________ stimulus

Fill in the blank(s) with correct word

Psychology

Which is true of the relationships between self-esteem and ethnic/cultural factors?

A. Children's ratings of self-esteem are similar regardless of ethnic and cultural differences. B. Children from Asian countries tend to have lower self-esteem. C. North American children are encouraged to praise others and minimize attention to themselves. D. Hispanic children score higher in measures of self-esteem than White children.

Psychology

When one establishes guidelines to follow in administering a test and interpreting it, such as using the same instructions and allowing the same amount of test-taking time, then one is demonstrating test __________.

A. validity. B. objectivity. C. reliability. D. standardization.

Psychology