Identify five of Kotler and Kotler's general strategies for growth
What will be an ideal response?
Student responses will vary but may include any five from the following list:
? grow by building your market share
? grow by developing committed customers and stakeholders
? grow by building a powerful brand
? grow by innovating new offerings and experiences
? grow by international expansion
? grow by acquisitions, mergers, and alliances
? grow by building an outstanding reputation for social responsibility
? grow by partnering with government and nongovernmental organizations
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An airline boarding its passengers by passenger status is an example of?
a. Complementary services b. Reservations c. Demand sorting d. Pricing policies/promotions
In the Excel spreadsheet approach in Appendix 10B in the text, each variance has its own clearing account that appears on the right-hand side of the "=" sign. This enables us to record all favorable variances as increases to their respective clearing accounts and all unfavorable variances as decreases to their accounts.
Answer the following statement true (T) or false (F)
Debt deflation refers to the decline in debt values as creditors agree to lower interest rates as an alternative to defaults
Indicate whether the statement is true or false
On January 1, Year 1, Ballard company purchased a machine for $48,000. On January 1, Year 2, the company spent $17,000 to improve its quality. The machine had a $10,800 salvage value and a 6-year life, which are unchanged. Ballard uses the straight-line method. What is the book value of the machine on December 31, Year 4?
A. $30,000 B. $9600 C. $18,600 D. $19,200