Which of the following best illustrates forward vertical integration?
A. A firm that manufactures and sells car engines to major automobile companies launches its own line of cars.
B. A designer shoe company that previously purchased leather from external suppliers establishes its own leather tannery.
C. A chain of ice cream parlors launches a brand of toys and accessories for children.
D. A multinational coffee chain sources its coffee beans from plantations in Brazil and Vietnam.
Answer: A
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