Which of the following is true of product positioning?
A) A product's position is defined by the number of competitors in a market.
B) Product positioning has little influence on the design of marketing mixes.
C) Consumers generally reevaluate products every time they make a buying decision.
D) To simplify the buying process, consumers are likely to position products in their minds.
E) Consumers cannot position products with or without the help of marketers.
D
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The preparation of financial statements requires that the information be understandable
a. Only to CPAs. b. To those willing to spend the time to understand it. c. Only to those who take an accounting course. d. Only to financial analysts and brokers.
How a customer defines desired levels of service is more likely to change than how adequate levels of service are defined.
Answer the following statement true (T) or false (F)
When group members put concern for the group’s social relations ahead of their desire to make a good decision, then the group is likely to suffer from:
a. group polarization. b. groupthink. c. risky shift phenomenon. d. Ringi effect.
Herrell Corporation manufactures numerous products, one of which is called Delta-11. The company has provided the following data about this product: Unit sales (a) 110,000 Selling price per unit$29.00 Variable cost per unit 19.00 Contribution margin per unit (b)$10.00 Total contribution margin (a) × (b)$1,100,000 Traceable fixed expense 1,010,000 Net operating income$90,000 ?Assume that the total traceable fixed expense does not change. If Herrell increases the price of Delta-11 to $30.45, what percentage change in unit sales would provide the same net operating income as is currently being earned at a price of $29.00? (Your answer should be rounded to the nearest 0.1%.)
A. (19.8)% B. (12.7)% C. (10.0)% D. (8.2)%