The marketing researcher for Pooch Party, a manufacturer of toys for dogs, has noticed an increased trend in pet owners dressing their dogs in clothing. The researcher thinks there is a market for designer clothing for small and medium-sized dogs, but he's not sure if the segment is substantial. In this case, substantiality means the segment:
A. has enough special stores, magazines, and other outlets that it will be possible to direct advertisements at this group
B. is large enough to permit a profitable market effort toward its members
C. exhibits a response rate to marketing variables different from the rates of other segments
D. is too large and needs to be reduced to a more easily identifiable and measurable size
E. will be difficult to develop a product to match this group of buyers
Answer: B
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Which of the following phrases is most likely to lead to a communication breakdown?
A. "You're right…" B. "Listen to me…" C. "I appreciate…" D. "Please…"
Which of the following is not a technology company, but used technology to revamp the business process of selling shoes?
A. Dell B. Netflix C. Zappos D. Amazon
Making a change in any one of the marketing mix elements will ________.
A. leave the other elements unchanged B. require an increase in promotion C. have a domino effect on the other elements D. require the firm to introduce new products E. have a negative effect on a similar element
Madison Corporation purchased 40% of Jay Corporation for $125,000 on January 1. On June 20 of the same year, Jay Corporation declared total cash dividends of $30,000. At year-end, Jay Corporation reported net income of $150,000. The balance in Madison's Equity Method Investments-Jay Corporation account as of December 31 should be:
A. $370,000. B. $173,000. C. $77,000. D. $197,000. E. $125,000.