The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships is called ________
A) data warehousing
B) data mining
C) database marketing
D) participatory marketing
E) permission marketing
C
You might also like to view...
Which of the following would be considered a part of a consulting services (non-assurance) engagement?I.Expressing a conclusion about the reliability of an entity's financial statements.II.Reviewing and commenting on a client-prepared business plan.
A. I only. B. II only. C. Both I and II. D. Neither I nor II.
The manufacturer launches a brand building advertising campaign. The campaign does not promote any one specific car but is aimed at promoting the company as a whole. Which type of cost does this fall under?
A) direct costs B) material costs C) nontraceable costs D) traceable costs E) labor costs
A merchandiser uses a perpetual inventory system. The third step in the process of closing the accounts of a merchandiser is to ________
A) make the revenue accounts equal to zero via the Income Summary account B) make the Income Summary account equal to zero via the Dividends account C) make the expense accounts equal to zero via the Income Summary account D) make the Income Summary account equal to zero via the Retained Earnings account
The personal-selling process includes all of the following except:
A. prospecting. B. approaching the prospect. C. answering objections. D. providing a product sample. E. making the presentation.