Component lifestyles are:
a. making consumers non-discriminating and less demanding.
b. creating demand for products that meet diverse needs.
c. reducing the complexity of buyer behavior.
d. increasing the demand for low-priced mediocre products.
ANSWER: b
People in the United States today are piecing together component lifestyles. A lifestyle is a mode of living; it is the way people decide to live their lives. With component lifestyles, people are choosing products and services that meet diverse needs and interests rather than conforming to traditional stereotypes.
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