_________ ties an organization's products directly to a social concern through a marketing program.
a. Strategic marketing
b. Strategic philanthropy
c. Cause-related marketing
d. Business ethics
e. Social marketing
Answer: c. Cause-related marketing
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Suppose you borrowed $15,000 at a rate of 8.5% and must repay it in 5 equal installments at the end of each of the next 5 years. By how much would you reduce the amount you owe in the first year?
A. $2,404.91 B. $2,531.49 C. $2,658.06 D. $2,790.96 E. $2,930.51
An AFLAC insurance agent calls a competitor's small-business customers to try to convince them to switch insurance companies. What type of sales activity is this?
A. telemarketing B. order taking C. supporting D. missionary calling E. technical prospecting
State the assumptions that underlie the internal growth rate and interpret what that rate means.
What will be an ideal response?
Which of the following is not a primary advantage of Microsoft’s self-service BI tools?
A. They allow ordinary Excel users to perform powerful data analysis without needing help from a corporate IT department. B. The tools let you analyze the data in Excel. However, you must first create a relational database in a database package such as Access. C. To analyze large relatable tables in Excel, the usual practice of employing multiple VLOOKUP functions is no longer required. D. These tools allow you to analyze data sets in Excel that go well beyond Excel’s approximately one million row limit.