When television came along in the 1940s, the Federal Communications Commission:

a. used a procedure of allocating broadcasting licenses to TV that was the same as the one of allocating broadcasting licenses to radio
b. used a procedure of allocating broadcasting licenses to TV that improved on the one of allocating broadcasting licenses to radio
c. used a procedure of allocating broadcasting licenses to TV that was entirely different from the one of allocating broadcasting licenses to radio
d. did not have a procedure for allocating broadcasting licenses to TV


a. used a procedure of allocating broadcasting licenses to TV that was the same as the one of allocating broadcasting licenses to radio

Communication & Mass Media

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In the Summative Model, the content of beliefs is____________.

a. summed with belief strength b. irrelevant c. one of the determinants of attitude d. used to determine attitude strength

Communication & Mass Media

You can add specificity to an objective by building in the criteria for successfully measuring the objective

Indicate whether the statement is true or false.

Communication & Mass Media

A paraphrase that contains both thoughts and feelings can be a useful tool to help others because it allows the problem holder to unload concerns

Indicate whether the statement is true or false

Communication & Mass Media

Part of listening actively is to avoid the ________, or the expectation that you’ll be amused and entertained by a speaker

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media