The desire phase of a conventional marketing or sales message should
A) cut through "the clutter" to get your audience's attention.
B) build interest in the product or service that the message is promoting.
C) expand on your explanation of how the product or service will benefit them.
D) include a persuasive call to action.
E) include a starting fact or statistic.
Answer: C
Explanation: C) Once you've given the audience some information to start building their interest, the next step is to boost their desire for the product or service by expanding on your explanation of how it will benefit them.
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Answer the following statements true (T) or false (F)
1. When the independent, high-end U.S. Grant hotel in downtown San Diego joined Starwood’s Luxury Collection of hotels to gain “worldwide exposure,” it was an example of a distributor relationship. 2. External stakeholders include labor unions. 3. The percentage of the labor force represented by unions has steadily increased since the 1950s. 4. For established companies, financial institutions are not external stakeholders.
Precedents are the ________ on which legal decision making depends
A) analogies B) obstacles C) legislation D) prohibitions
TynsCorp has a defined-contribution pension plan. The company feels this type of plan is most beneficial to the employees because the amount an employee is to receive upon retirement is specifically set forth.
Answer the following statement true (T) or false (F)
A holographic will
a. does not require witnesses. b. can be created in all states. c. must be signed on all pages. d. all of the above