________ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication.
A. Cross-media running
B. Split running
C. Digital jetting
D. Controlled circulation
E. Selective binding
Answer: E
You might also like to view...
If inventory is excessive, which item below is not true?
A) Solvency is reduced. B) Taxes increase. C) Ordering costs increase. D) Storage costs increase.
A common problem with all forms of direct marketing is the _____
a. difficulty in a consumer's visualizing the product's texture, color, and fit b. inability of a retailer to generate mailing lists from a customer data base c. inability to classify shoppers on the basis of their past shopping behavior d. high startup costs
A 95% confidence interval for a population mean is determined to be 100 to 120. For the same data, if the confidence coefficient is reduced to .90, the confidence interval for ?
A. becomes narrower. B. becomes wider. C. does not change. D. becomes 100.1 to 120.1.
______ leaders are uncaring or unkind, ignoring or downplaying the needs, wants, and wishes of followers.
A. Callous B. Rigid C. Abusive D. Tyrannical