A media strategy is the process of:
A) investigating the media usage of a product's target market
B) analyzing and choosing media for an advertising and promotions campaign
C) selecting the outlets of each media that will be used for an advertising campaign
D) choosing the proper appeal, message, strategy, and execution
B
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Indicate whether the statement is true or false
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Indicate whether the statement is true or false
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Indicate whether the statement is true or false