"The last three years of severe drought conditions have been brutal to our lawn care business. We survived, but our business is too concentrated," said Rocco Camanetti, owner of Camanetti & Sons. "I propose that we expand in new areas-trucking, catering, and dry cleaning-to minimize our risks due to market fluctuations in one industry." Rocco is advocating a(n) ________ strategy.

A. horizontal integration
B. related diversification
C. lateral integration
D. unrelated diversification
E. vertical integration


Answer: D

Business

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