If individuals are drawing negative conclusions regarding situations despite a lack of concrete evidence to support the conclusions, they are:
a. fortune telling
b. labeling and mislabeling
c. mind reading
d. disqualifying the positive
Ans: C
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Use this information for questions that refer to the Yummy Ice Cream case. Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year.Yummy Ice Cream Products is introducing a new ice cream treat called Planet Savers. This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone. Yummy plans to send articles to magazines, local newspapers, and environmental groups that explain the environmentally safer treat. The product also has a unique texture and different flavor.Stich wants to use counter cards and in-store signs to let people know about Cherry Walrus, the company's new flavor. She is also developing sales training materials that will teach ice
cream scoopers in Yummy's ice cream stores to promote the product. Right after Cherry Walrus is introduced, each store will also hand out coupons that are good for one day only.Yummy Mondaes is a product that has been around for 25 years. It is Yummy's take on the classic ice cream sundae, but white-brownie and coffee-flavored crumbles are added to make it extra special. The company sells this product in one-quart and two-quart containers through major grocery store chains. It relies on personal selling and price discounts to retailers to move more of the product. The company does very little consumer promotion for this product.Yummy Fudge-on-a-Stick is a new product of fudge-flavored ice cream on a stick. Yummy plans to sell it through retail grocery stores and is launching an aggressive advertising program that will use television, radio, newspaper, magazines, and the Internet. Most of its promotion will be directed at consumers.Two years ago, the company introduced Yummy Fruit-on-a-Stick, an all-natural frozen fruit product on a stick. The product category has been popular, continues to grow, and is in the market growth stage of the product life cycle. The brand manager who puts together a promotion blend for Yummy Mondaes should A. be primarily concerned with informing rather than persuading. B. determine who the firm is trying to influence. C. realize that the right blend depends more on what customers expect than what the firm wants to accomplish. D. determine the one right promotion blend and then implement it.
The business model in which a direct seller makes money by buying products from a parent organization and selling them directly to customers is called ________ ________ marketing.
Fill in the blank(s) with the appropriate word(s).
The Supreme Court has held that in awarding punitive damages, a court must consider three "guideposts." Which of the following is NOT one of these guideposts?
a. the reprehensibility of the defendant's conduct b. whether or not compensatory damages will also be awarded c. the ratio between the harm suffered and the award d. the difference between the punitive award and any civil penalties used in similar cases
A person in a confidential relationship who owes a duty of trust, loyalty, and confidence to another is a:
a. judiciary. b. promisee. c. person of equal power and control. d. fiduciary.