When a PR firm actively combines public relations, marketing, advertising, and promotion into a more or less seamless communication campaign that is as at home on the web as it is on the television screen and magazine page, it is engaging in

A. PR convergence.
B. integrated marketing communications.
C. full-service public relations.
D. greenwashing.


Answer: B

Communication & Mass Media

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If Jessie's thesis for her persuasive speech is "Capital punishment deters crime," we can assume she is addressing a question of __________.

A. fact B. value C. policy D. proposition

Communication & Mass Media

Cross sex friendships are challenging because our culture is so heavily gendered it is difficult for women and men not to see each other sexually

Indicate whether the statement is true or false

Communication & Mass Media

Jerry is a politician who calls a press conference after being accused of taking bribes.Instead of addressing the accusations in the press conference, Jerry speaks about the evils of child pornography. What fallacy is Jerry practicing?

a. red herring b. appeal to misplaced authority c. hasty generalization d. either/or

Communication & Mass Media

If you wanted to compare the number of men and the number of women who earned bachelor's degrees in engineering, science, and the humanities in 2018, you would probably use a

A. ratio graph. B. pictogram. C. parallel graph. D. bar graph. E. drawing.

Communication & Mass Media