After conducting a force-field analysis, the group should strive to minimize the driving forces
and maximize the restraining forces.
Indicate whether the statement is true or false
FALSE
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Offering concrete details and mental pictures are a part of _________________.
A. defining B. describing C. explaining D. using analogies E. none of these choices
Heatmapping is a new research tool that uses a video camera to track people's eye movements as they look at a web page to determine what attracted their attention without asking questions
Indicate whether this statement is true or false.
Broadcast and cable networks are experimenting with ______.
A. only running commercials between programs B. cutting back 10–20% on the number of commercials they show during their prime-time programs C. running fewer, longer commercials D. all of these
The process of coming to an agreement about the meaning of terms is called
a. operationalization b. measurement c. conceptualization d. variation