After conducting a force-field analysis, the group should strive to minimize the driving forces
and maximize the restraining forces.
Indicate whether the statement is true or false
FALSE
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The process of coming to an agreement about the meaning of terms is called
a. operationalization b. measurement c. conceptualization d. variation
Heatmapping is a new research tool that uses a video camera to track people's eye movements as they look at a web page to determine what attracted their attention without asking questions
Indicate whether this statement is true or false.
Offering concrete details and mental pictures are a part of _________________.
A. defining B. describing C. explaining D. using analogies E. none of these choices
Broadcast and cable networks are experimenting with ______.
A. only running commercials between programs B. cutting back 10–20% on the number of commercials they show during their prime-time programs C. running fewer, longer commercials D. all of these