Which of the following statements about sales tests is most accurate?
A. With sales tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting.
B. In a sales test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.
C. In a sales test, respondents are asked questions to measure changes in their attitudes after an advertising campaign.
D. With sales tests, product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the cost inquiries are considered the most effective.
E. Sales tests involve studies such as controlled experiments and consumer purchase tests to measure actual purchases.
Answer: E
You might also like to view...
Explain the content level of meaning according to CMM theory.
What will be an ideal response?
Suppose you are the chair of the business department at your college or university. In addition to your academic duties, you must manage your department. Discuss some ways you might meet the challenges of managing information technology for students and faculty.
What will be an ideal response?
The entry to record bank credit card sales of $2,000 plus tax of $100 and bank credit card expenses on sales of $100 would include all of the following except:
a. sales credit. b. accounts payable debit. c. sales tax payable credit. d. bank credit card expense debit.
An operating agreement is a document that states the terms for converting an existing business to a Limited liability company (LLC)
Indicate whether the statement is true or false