Analyzing cultural fit and overcoming consumer ethnocentrism are essential aspects of environmental scanning on a global scale that help firms create value for international consumers.
Answer the following statement true (T) or false (F)
True
Cultural fit and consumer ethnocentrism sometimes present challenges to marketers with international operations. Promoting a product in a different way can overcome such challenges.
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A swimming pool company has 100,000 labor hours available per summer and with a labor productivity of 5 pools per 6,000 hours
a. How many pools can the company install this summer? b. Suppose the multifactor productivity was one pool per $25,000. How much should the company expect to spend this summer constructing the pools?
A major computer manufacturer is interested in establishing a customer service center to handle business for the next decade
They conduct exhaustive research on land and construction costs, utilities, tax breaks, and wages at three sites, Oklahoma City, Austin, and Nashville. Answer these questions using these costs as displayed in the table below. Costs Austin Nashville Oklahoma City Fixed ($) 200,000 150,000 300,000 Variable ($/unit) 7 10 4 Graph the total cost curves and indicate the range of output that is best for each prospective site. What are the assumptions you have made in this analysis? What will be an ideal response?
In 2015, the time spent on desktop computers and mobile devices exceeded the time spent in front of the television
Indicate whether the statement is true or false
If the customer finds all desired items, brings them to the checkout counter, pays for them, and carries them out, then a normal flow has occurred
Indicate whether the statement is true or false