One of the most important features of the dialogic theory of public relations is
A) certainty.
B) commitment.
C) persistence.
D) self-assurance.
Answer: B
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Smorofin Inc, a pharmaceutical company, recently developed a new range of drugs that reduced the effects of Type 2 diabetes in patients
To attract a certain age-group of consumers, Smorofin Inc placed ads and articles describing the drug in several newspapers and magazines. Which types of customers was Smorofin Inc targeting? a) Seniors b) Millennials c) Baby boomers d) Teenagers
Howard taped pictures of rainbows all around the room, as visual aids for his speech. He
never referred to the pictures, but simply created an atmosphere for his presentation. Was this an effective use of visual aids, according to textbook guidelines? A) Yes; the pictures created the kind of mood the speaker wanted. B) Yes, but only because they were large enough for the audience to see. C) No; because you should explain your visual aids, not just show them. D) No, because there were too many of them to create any kind of effect.
Reyshelle's company has satellite offices all over the state. The office managers rely primarily on e-mail, instant messaging, and texting to stay in contact throughout the day. Reyshelle notices many miscommunications occurring because of problems interpreting one another's meanings. Reyshelle's company most likely needs to move toward ________ forms of communication to lessen the number of misunderstandings.
A. channel-free B. channel-lean C. channel-rich D. channel-full
What is the best organizational pattern for this central idea: "The graduating class will need courage, wisdom, and a sense of humor."
A) ?topical B) ?chronological C) ?spatial D) ?causal E) ?process