Explain why person’s political views are not considered a demographic measure.

What will be an ideal response?


Demographic measures can be reduced to specific discrete numbers, such as a
person’s age or income. A political viewpoint is a matter of psychographics; it
represents an opinion or attitude and thus cannot be presented as a specific number.

Communication & Mass Media

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In the United States, we are guaranteed the right to freedom of speech and freedom of the press. This right is granted to us by __________.

A. the First Amendment B. the Second Amendment C. the Fifth Amendment D. the Tenth Amendment

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.In asking about the validity of an experiment, a researcher is asking whether the experiment captured the concepts the researcher intended to capture. 2.The focus of internal validity is on experimental design. 3.The focus of external validity is on whether the experiment has captured the external world the researcher is investigating. 4.A spurious relationship occurs where a relationship between variables has been found but is actually explained by another variable the researcher was not focused on. 5.Selection bias occurs when experimental groups are not comparable.

Communication & Mass Media

How did World War I influence advertising techniques?

What will be an ideal response?

Communication & Mass Media

Cesar is conducting a training seminar on how to lead and participate in meetings. He has divided the class into groups of 5. He has assigned on leader for each group

He then gives them an agenda, and instructs the leader to facilitate the meeting in a limited amount of time. Cesar is involved in which stage of teaching a skill? a. show b. invite c. tell d. encourage e. correct

Communication & Mass Media