How does competition influence market planning and budgeting?
A) Market planning and budgeting must be prepared in light of the competitive level in the market.
B) Planning and budgeting is not affected for companies with minor positions in foreign markets competing against entrenched companies in the same market.
C) Competitive moves are not important as a variable in international market planning and budgeting.
D) The more competitive a target market is, the easier it is to prepare market planning and budgeting.
A
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