Zipcar is a car rental service found in many metropolitan areas. It targets people who take mass transit or carpool to work but who occasionally need a car to run errands, visit the doctor, or check on a sick child. Zipcar is one of a few companies currently providing cars that can be rented by the hour. Zipcar has created a(n) _____ advantage.
A. reengineering
B. experience curve
C. service differentiation competitive
D. alternative market
E. sustainable competitive
Answer: C
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Answer the following statement true (T) or false (F)
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