Which of the following statements is true regarding the last step-solving the problem-in the marketing research process?
A. Research that does not provide information that is useful for decision-making is a waste of time and money.
B. In this step, managers use the research results to make decisions.
C. Research needs to have action implications to have value.
D. Managers should be able to apply the research findings to marketing strategy planning.
E. All these answers are correct.
Answer: E
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Which of the following statements about online banking is not true?
A. Top mobile banking activities include checking balances and bank statements and viewing recent transactions. B. Online and mobile banking transactions provide significant costs savings for banks. C. Millennials are adopting mobile banking at a much higher rate than those who are older. D. More people use a tablet for mobile banking than a mobile phone.
A simple random sample of 64 observations was taken from a large population. The population standard deviation is 120 . The sample mean was determined to be 320 . The standard error of the mean is _____
a. 1.875 b. 40 c. 5 d. 15
Which term refers to the total quantity and quality of goods and services that people living in an economic system can purchase?
A) Business cycle supply B) Demand and supply schedule C) Standard of living D) Aggregate output E) Consumer price index
The three needs in McClelland's acquired needs theory are the need for achievement, _______, and affiliation.
Fill in the blank(s) with the appropriate word(s).