Many industry insiders attribute the recent fall-off in audiences for movies, recorded music, network television, DVDs, radio, newspapers, and videogames to changes in technology; people are finding new ways to access content. And while this is certainly true to a degree, others say that in this age of concentrated and hypercommercialized media, audiences are simply being turned off. Would you agree with the critics? Why? Can you give examples from your own media consumption?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

You might also like to view...

Questions such as, "How are you?" "What major are you?" "What are your hobbies?" are all examples of _______

a. expressiveness b. small talk c. advising d. introductions

Communication & Mass Media

What type of group exists to accomplish tasks or achieve goals?

A) Problem-solving groups B) Primary groups C) Decision-making groups D) Secondary groups E) Committees

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.Studies based in explanation attempt to answer the “why?” question. 2.A research question is a statement about the relationships you expect to find between two variables. 3.Critical research has a goal of understanding how power is used in and through communication. 4.Ontology questions address the question of what counts as knowledge. 5.Academic journals are the same as magazines.

Communication & Mass Media

Editing table featuring flat plates for horizontal running of picture,  multiple sound reels, and a viewer.

A. Flat-bed editing table  B. Moviola C. Splicer D. Non-linear editing console 

Communication & Mass Media