Marketers need to anticipate how a medium will present their story and
A) whether they will need to supplement their message with in-store promotions.
B) whether audiences will catch on to endorsements from fake bloggers.
C) the effect of the medium's reputation upon the audience's perception of the story.
D) the exact increase in sales attributable to positive publicity.
E) whether they will need to change their advertising campaign.
C
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Discounting is the process of dividing a future value by the ________ to obtain the ________ value.
A. discount factor; past B. discount factor; present C. rate of discount; past D. rate of discount; present
When a company carries out a stock split, the company usually
A) receives less cash than market value. B) receives more cash than market value. C) issues more shares of stock. D) retires shares of stock.
Identify the statement that challenges Albert Carr's analogy that, like poker, business is a game that has its own rules and, therefore, is exempt from ordinary requirements of morality.
A. Even if business did have its own set of ethical conventions, that fact alone does not exempt it from ordinary ethical evaluations. B. Unlike poker games, individual often have no choice but to participate in business practices. C. Carr overestimates the prevalence and acceptability of dishonesty within business. D. There are major disanalogies between business and games like poker that weaken the conclusions drawn from Carr's analogy. E. All of the answers are correct. F. None of the answers are correct.
In accounting for sales on consignment, sales revenue and the related cost of goods sold should be recognized by the
a. consignor when the goods are shipped to the consignee. b. consignee when the goods are shipped to the third party. c. consignor when notification is received the consignee has sold the goods. d. consignee when cash is received from the customer.