During the growth stage of the product life cycle, marketers must
A. fortify the product position.
B. move to exclusive distribution.
C. raise the price.
D. increase promotion as a percentage of sales.
E. introduce private brands.
Answer: A
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If the perpetual inventory system is used and a physical count disclosed a shortage, the cost of merchandise sold should be debited and the merchandise inventory account credited
Indicate whether the statement is true or false
All of the following statements about risk retention are true EXCEPT
A) It may be used intentionally if commercial insurance is unavailable. B) It may be used passively because of ignorance. C) Its use is most appropriate for low-frequency, high-severity types of risks. D) Its use results in cost savings if losses are less than the cost of insurance.
In the context of technological advancements, emerging information technology has made work ________.
A. more complicated B. more tedious C. more risky D. more portable
AmeriSource is a distributor of pharmaceutical products and related health-care services. It merged with Bergen in 2001 to become AmeriSourceBergen. It provides a wide assortment of pharmaceutical products to health-care institutions such as hospitals. It also provides technical advice, equipment, and support for health-care institutions throughout the United States. AmeriSourceBergen is best classified as a
A. full-service wholesaler. B. nonstore retailer. C. drop shipper. D. manufacturers' agent. E. sales office.