Which of the following factors calls for a more centralized organizational structure?
A. when the decisions to be taken are significant
B. when the company is geographically dispersed
C. when the organization is facing a crisis
D. when the environment is complex
Answer: C
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The most common and well-known advertising and marketing industry regulatory agencies are all part of the Council of Better Business Bureaus
Indicate whether the statement is true or false
Shockwave Services is a mobile service providing company based in Chicago. In order to expand its market, the firm acquires a travel agency in Chicago that provides tourist packages at low prices
Which of the following offensive strategies is Shockwave Services pursuing? A) divest for cash flow B) enter related new markets C) develop new markets D) harvest for cash flow E) enter unrelated new markets
The percentage-of-sales budgeting method encourages management to think of the relationship among communication cost, selling price, and profit per unit
Indicate whether the statement is true or false
Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?
A) product adaptation B) straight product extension C) product invention D) product augmentation E) communication adaptation