Zoë was looking for a kennel to board her cocker spaniel for 2 weeks while she goes on vacation. There are 2 kennels close to her home. One charges $50 per week and the other charges $125 per week. Zoë chose the higher priced service because her dog is like a member of the family and she wanted it to have the best possible care while she was away. Zoë's service expectation level was determined by a(n):
A. Word-of-mouth communication
B. Explicit service promise
C. Marketing testimonial
D. Perceived service alternative
E. Implicit service promise
Answer: E
Business
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