A "material" representation in an ad is one that

a. is likely to influence a consumer's choice of a product.
b. involves a purchase price of $50 or more.
c. requires specific conduct by a consumer.
d. describes the contents of a product.


a

Communication & Mass Media

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Even at work, humans are storytellers. Three types of stories that are told within the organizational context are corporate stories, personal anecdotes, and off-color jokes.

a. True b. False

Communication & Mass Media

What is meant by the concept “referring in”?

a. athlete, sport psychologist, and licensed psychologist initially meet together (page 408) b. athlete is referred to a licensed psychologist who has a contract with the sport governing body c. the athlete is referred to a licensed psychologist but continues to work with the sport psychologist on performance enhancement issues d. none of the above

Communication & Mass Media

The primary value of legacy journalism is that it covers the research findings of scholars in academic areas

Indicate whether the statement is true or false

Communication & Mass Media

What is the flaw in the following specific purpose, ?To inform my audience about New York

City?? A) too vague B) too general C) too trivial D) too technical

Communication & Mass Media