Airplay can be described as all of the following EXCEPT

A) broadcast time devoted to a piece of music, discussion topic, ad, or other specific message.
B) a commodity greedy DJs and radio executives thought they could sell.
C) the gain record companies sought to receive from payola.
D) radio or television game shows.


Answer:D

Communication & Mass Media

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The media richness model is a rational model of technology choice.

Answer the following statement true (T) or false (F)

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According to research by Kristen Harrison and Joanne Cantor in their survey of over 150

college students, about what percentage of the students reported a lingering fright response to media that endured for over one year after the initial fear?

a. none---0% b. only a very few—about 2% c. only a small minority—about 10% d. a significant minority—about 25% e. nearly everyone—97%

Communication & Mass Media

Gwen felt strongly about a current legislative issue, so he used a __________ listening style to listen critically to several speakers regarding the issue

Fill in the blanks with correct word

Communication & Mass Media

At a meeting of her breast-cancer survivors group, Susan presented information on the most recent breast-cancer screening recommendations for women. According to your textbook, what kind of leadership need did Susan's actions fulfill?

A. an educational need B. an informational need C. a task need D. a maintenance need E. a procedural need

Communication & Mass Media