Airplay can be described as all of the following EXCEPT
A) broadcast time devoted to a piece of music, discussion topic, ad, or other specific message.
B) a commodity greedy DJs and radio executives thought they could sell.
C) the gain record companies sought to receive from payola.
D) radio or television game shows.
Answer:D
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The media richness model is a rational model of technology choice.
Answer the following statement true (T) or false (F)
According to research by Kristen Harrison and Joanne Cantor in their survey of over 150
college students, about what percentage of the students reported a lingering fright response to media that endured for over one year after the initial fear?
a. none---0% b. only a very few—about 2% c. only a small minority—about 10% d. a significant minority—about 25% e. nearly everyone—97%
Gwen felt strongly about a current legislative issue, so he used a __________ listening style to listen critically to several speakers regarding the issue
Fill in the blanks with correct word
At a meeting of her breast-cancer survivors group, Susan presented information on the most recent breast-cancer screening recommendations for women. According to your textbook, what kind of leadership need did Susan's actions fulfill?
A. an educational need B. an informational need C. a task need D. a maintenance need E. a procedural need