The gap between good buzz and bad buzz is referred to as ________.
A. the magnifying effect
B. viral marketing
C. groundswell
D. sock puppeting
E. brand polarization
Answer: E
You might also like to view...
Bonds are sold at a premium if the:
A) issuing company has a better reputation than other companies in the same business. B) market rate of interest was less than the stated rate at the time of issue. C) market rate of interest was more than the stated rate at the time of issue. D) market rate of interest was same as the stated rate at the time of issue.
The expectations theory is able to explain why yield curves are usually upward-sloping
Indicate whether the statement is true or false
The Sweet Smell of Success Fragrance Company borrowed $60,000 from the bank to be paid back in five years and used all of the money to purchase land for a new store. Sweet Smell's balance sheet would show this as:
A. $60,000 under Land and $60,000 under Notes Receivable (long-term). B. $60,000 under Other Assets and $60,000 under Other Liabilities. C. $60,000 under Land and $60,000 under Notes Payable (long-term). D. $60,000 under Depreciation Expense and $60,000 under Notes Payable (long-term).
Why can a small business owner make decisions quicker than a big business?
A. Because managers in big businesses have less knowledge than a small business owner B. Because the decision maker is both the owner and the manager of the business C. Because the owner can delegate the decisions to committees D. All of these