The ________ was established in 1914 to provide reliability to a booming magazine industry playing loose with self-announced circulation figures.

A. A. C. Nielsen Company
B. Audit Bureau of Circulations
C. Simmons Market Research Bureau
D. Standard Rate and Data Service


Answer: B

Communication & Mass Media

You might also like to view...

Florence Lawrence became one of Hollywood's first stars after being killed by a hit and run driver

Indicate whether the statement is true or false

Communication & Mass Media

An example of productive self-talk might be

A. I will not eat chocolate today. B. I am capable in my job responsibilities. C. I will run ten miles tomorrow. D. I won't have a cigarette this afternoon.

Communication & Mass Media

Listening is a critical skill that only benefits you academically.

a. true b. false

Communication & Mass Media

This is the process of planning /documenting the material aired over the station:

A. controlling B. programming C. coordinating D. all of these E. none of these

Communication & Mass Media